Great things happen when you are in motion
Grow in your established markets and venture into new sectors and geographies
"If everything feels under control, you're just not going fast enough"
Mario Andretti
(Legendary racing driver)
MOTIVATION IS IN THE ASPIRATION
When asking successful SMEs why they hesitate to expand in Southeast Asia, common responses include: lack of resources, expertise, time, language barriers, cultural gaps, risk and other. If the hesitation is due to lack of ambition, we can't help; for all other reasons, you're in the right place. With years of experience driving growth initiatives for industrial companies in Southeast Asia, we understand what it takes. Whether expanding to selling equipment to petrochemical plants, parts to manufacturers, or services to water treatment facilities, we can help you achieve your growth objectives.
WHY ENGAGE US
Focus
We are not impacted by routine company distractions and maintain absolute focus throughout the whole initiative
Efficiency
We come out with well-though strategies and plans of actions to insure optimum utilization of limited time and resources
Drive
We act with sense of urgency and bring tremendous drive in implementation of courses of actions
Results
We get to the bottom line delivering measurable results
OUR MARKET GROWTH FRAMEWORK
Our Market Growth Framework encompasses two key strategies:
1- Market Penetration Strategy: aimed at increasing penetration in existing (i.e. currently-served) markets.
2- Market Development Strategy: focused on venturing into new markets, including new applications, segments or geographies.
Market Penetration strategies involve three tactics: growing existing customers, winning back former customers, and securing new customers (within the existing markets).
Market Development strategies are also addressed to developing new customers but are more complex, requiring time and commitment, as they typically involve adjusting product-market fit, expanding go-to-market setup and developing new infrastructures—all necessitating investment. Tactics and process are similar to those applied in Market Entry strategies.
SERVICE ADDRESSED TO:
Local SMEs
Local companies with the ambition of implementing growth initiatives across Southeast Asia
International
SMEs
International companies with the ambition of entering or expanding in Southeast Asia
MNCs
MNCs running their own growth initiatives - We can work embedded in your teams as an extension of your organization
Consulting & Investment Groups
We can work embedded in your teams on commercial excellence projects with your clients
SCOPE STRUCTURES
Expert Advice
We help you developing the plan and leave the implementation to you
Project Implementation
We take the lead on the plan implementation as an extension of your organization
Retained Assignment
We are fully or partially dedicated to your organization for specified periods of time
Frequently Asked Questions
Why I would a need an external consultant to drive growth in my company?
Sales organizations often find themselves overwhelmed by daily operations, leaving little room to look beyond the immediate month or quarter. This focus on short-term results can hinder their ability to implement initiatives that drive long-term growth.
Engaging independent and capable third parties can uncover hidden opportunities. While expertise and experience improve existing processes, fresh perspectives are crucial for identifying new avenues for success.
An external consultant can help generate innovative ideas and shape actionable plans to create new business and revenue streams.
Can you elaborate briefly on your Market Penetration framework?
Market Penetration is the lowest-risk growth strategy as it leverages existing products, brand awareness, and market momentum. It requires lower investment and shorter cycles compared to other strategies.
To grow penetration in current markets, we focus on three key areas: (i) increasing sales with existing customers by winning share, upselling, and cross-selling; (ii) recovering lost customers who have shifted to competitors; and (iii) acquiring new customers.
Each area demands tailored tactics, but profitability remains the common thread. We ensure growth initiatives are financially sound by modeling both growth and profitability, ensuring time and resources are allocated to strategies that yield sustainable, profitable results.
Can you elaborate briefly on your Market Development framework?
Market Development is a higher-risk strategy compared to Market Penetration. While you may have a strong product, key fundamentals like expertise, momentum, and brand awareness must be built from the ground up, requiring significant investment and time.
Our Market Development framework extends from our proven Market Entry model. We begin by evaluating the potential and positioning of your current products and capabilities, assessing the overall viability of entering new markets. Based on this assessment, we create a comprehensive plan, which you can choose to implement independently or with our support.
If you opt for execution, we manage the full sales cycle—covering everything from lead generation and qualification to prospect development and opportunity management through to closure.
Can you also help with taking new products to markets (quadrant 3 and 4 of Growth Matrix)?
Yes, we can help with taking new products to your existing markets and into new markets.
However, we are not expert of new product development process (NPD), discipline which requires its own set of expertise; therefore, we cannot advice you on the product development piece (however, we can still help you in collecting market insights on product demand to feed into your NPD process).
Your frameworks look very complex for our simple purposes. Can they be tailored on our needs?
Yes, of course. The frameworks are comprehensive in nature and intend to point out all the areas which need to be addressed in working on a growth strategy. A specific scope of services can then be customized depending on your specific needs.
We intend to approach a shortlist of prospects to determine whether they would consider us. Can you help?
Yes, we can help with such or similar scopes.
Do you provide outsourced lead generation services?
As a matter of fact, we don't. However, we use such services by companies in our network for larger sales development scopes so, if you are interested in such stand-alone services, we can connect you to them.