Enter a world of opportunities
Access attractive new geographical markets
"The journey of a thousand miles starts with a single step"
Lao Tzu
OPPORTUNITIES FOR THOSE WILLING TO LEARN AND ADAPT
Southeast Asia has long been a focus for international expansion, recently boosted by a variety of economic and geopolitical factors. Despite the "developing country" classification for the majority of their countries, the region’s industrial base is mature, offering little space for newcomers unwilling to adapt and find their space in the market. Common mistakes include underestimating the need for local presence, overlooking the importance of relationship and trust, expecting quick return on investments. Success requires long-term commitment, credibility, and gradual growth. We are here to guide you through this journey.
WHY ENGAGE US
Shorten time to market
We can deploy efforts more productively than you probably can. Don't waste precious time and let us take the lead of your project
Avoid costly mistakes
You could waste time and money chasing the wrong solutions. Let us examine your case, provide advice, and implement the most suitable course of actions
We can open doors
Not every local company is open to engaging with outsiders. Let us represent you, we can likely access more opportunities than you could on your own
We can spot redflags
Not everything that glitters is gold. Let us evaluate the options and help you engage with the parties that are best suited for your business
OUR MARKET ENTRY FRAMEWORK
Our Market Entry framework consists of three phases: Discovery, Planning, and Implementation. In the Discovery phase, we analyze the market to assess if you can proceed confidently. During the Planning phase, we create a detailed operating plan with activities and costs to support your investment decision. In the Implementation phase, we act as an extension of your team to execute the plan.
This flexible framework is tailored to each project, aiming to determine if profitable success is achievable and how to effectively enter the target market.
SERVICE ADDRESSED TO:
Local SMEs
Local companies with the ambition of implementing growth initiatives across Southeast Asia
International
SMEs
International companies with the ambition of entering or expanding in Southeast Asia
MNCs
MNCs running their own growth initiatives - We can work embedded in your teams as an extension of your organization
Consulting & Investment Groups
We can work embedded in your teams on commercial excellence projects with your clients
SCOPE STRUCTURES
Expert Advice
We help you developing the plan and leave the implementation to you
Project Implementation
We take the lead on the plan implementation as an extension of your organization
Retained Assignment
We are fully or partially dedicated to your organization for specified periods of time
Frequently Asked Questions
What do you mean by "establishing credible presence"?
Simply put, if you do not present yourself as a supplier committed to the long term, you will struggle to convince a relationship-driven business community to offer you opportunities. If you introduce yourself as an outsider, you will be treated as such, with plenty of courtesy and friendliness but ultimately no business.
What do you mean by "investing for the long run"?
The industrial market in Southeast Asia is an established and mature space, with entrenched players who have been around for decades. Unless you bring an exceptional and unique value proposition, you will need to navigate a crowded space, which requires time, knowledge, and learning from mistakes.
Keep in mind that you will encounter competitors you may have never heard of before. Additionally, the market's acceptance range in terms of specifications, quality, price, availability, and other commercial characteristics is very broad. You may need to adjust your offerings and commercial tactics as you go to find your niche.
All of this takes time to learn, adjust, and eventually succeed. Many of the failures we have observed were driven by impatience rather than by an inability to fulfill the market's demand.
What about South Korean and Japan?
Both South Korea and Japan are major industrial powerhouses. Unless you are introducing a unique product, service, or solution that is entirely new to the market, you will encounter a long list of well-established domestic and international competitors. In this context, if you are not prepared or willing to establish a credible presence and invest for the long term, you may want to look elsewhere.
Your Market Entry framework looks very complex for our simple purposes. Can it be customized on our needs?
Yes, indeed; the scope of the service can definitely be customized to your needs.
The framework has been developed to guide you through a holistic approach to market entry, which is inherently a multi-faceted exercise. However, not every single module needs to be addressed in all cases. For instance, you may have already assessed the market potential or decided to enter based on your own intuition, in which case we would skip the market study. Similarly, if you have chosen to implement an indirect go-to-market model, activities related to establishing and resourcing a local operation would be omitted. Ultimately, we are open to tailoring the scope of our services to include the activities most relevant to you.
We just want to find distributors; can you help with just this scope?
Yes, we can.
To deliver this scope, we partner with local agencies such as business associations and boutique market research firms, depending on the country or countries of interest. These partners will research the market and develop a lead list of prospective companies. Our contribution focuses on qualifying these leads and engaging prospective partners until we can present you with a shortlist of companies you can travel to meet and decide on.
We just want to open a subsidiary in the location of our choice; can you help with this scope?
Such a stand-alone scope is better delivered by directly engaging a corporate services firm. We would not add any value by acting as an additional layer between you and the corporate services firm.
However, we can redirect you to some reputable firms within our network if you need our help.
What do you mean by "collecting insights on the market's standard of performance"?
To plan for profitable growth, you need to understand the market's standard performance for your products, services, or solutions. The goal is to benchmark your offering against this standard, determine your positioning (strengths and gaps), and ultimately assess whether you can win profitably or identify the gaps that need to be bridged for sustainable success.