Many growth initiatives fail because they are not well-thought-out, often due to insufficient resources for strategic planning. Companies may struggle with lack of capacity but also capability, as expertise alone does not guarantee effective capability. Over time, organizations can become complacent and defensive of the status quo. The belief that "no one knows our business better than we do" is flawed. I've seen organizations struggle to identify new growth directions, even when these directions were clear and visible. Such opportunities are often dismissed with arguments like: "Trust us, no one knows better than us; this is not going to work." This stance would be acceptable if it were accompanied by a clear alternative or solution, but often, the conversation ends there, and the status quo prevails.

Bringing in outside expert advice can be crucial for injecting fresh perspectives into companies. This is why individuals with no direct relevance to the subject matter are often included in brainstorming sessions. Their lack of familiarity with the nuances and internal politics can lead to innovative ideas that others might overlook.

At Exponasia Growth Partners, we offer extensive experience in managing complex sales operations across Southeast Asia. We can provide valuable input into your strategic and growth planning processes. While we don’t know your business as well as you do, we can offer perspectives that you might not have considered.

If you are looking for a partner to help you leverage your strengths in the market, and bring to surface and mitigate your weaknesses, talk to us, we might be able to assist.