PSA for Regional Business Leaders: don’t hesitate to seek external expertise for specialized projects and initiatives. Doing so not only improves productivity and efficiency but also conserves your team’s limited resources, keeping them focused and reducing unnecessary stress.

Assigning tasks beyond your team’s core expertise can lead to inefficiencies and disengagement. For example:

- Finance/accounting professionals are ideal for managing data and compliance, but struggle with uncertain market assessment exercises that require a different skill set.

- Product marketing teams excel in promotion activities and delivery of product presentations but may lack the perspective needed for effective product-market fit analysis.

- Sales staff who have longstanding relationships with customers and partners may find it challenging to objectively redesign go-to-market strategies, potentially straining important connections.

Smaller organizations often lack the capacity to manage strategic projects effectively. In cases like these, your team may feel overextended or misplaced, resulting in disengagement.

Fortunately, today’s market offers a wealth of boutique and freelance consultants who bring specialized skills and experience. Partnering with them can make a noticeable difference for your business.